Integrated - non-blockable, because our ads will be so embedded in content, it will be (buy Kleenex) indistinguishable.
Contextual - even more tracking.
> It’s time we call it like it is, and if we do that “standard” advertisements may become a thing of the past in the near future.
Which means adblockers won't have any patterns to recognize ads.
Contextual != even more tracking. We currently do not do any kind of contextual targeting that is using algorithms or involves dropping a tracking pixel at BuySellAds. We do it the good old fashioned way... "website is about C++, let's show them an ad from a company trying to target developers!". That's what we mean by contextual.
Hopefully this added context is helpful :)
I don't mind ads though. Static ads after the first paragraph, with a minimal-size fetch (or, upon sensing prolonged reading on a second article, pre-cached and bidded out during that user's reading) will ensure a snappy experience.