(I've not installed Go, and don't intend to, so it may have some actual game in there beyond collecting and tagging locations. Everything I've read seems to indicate it's as shallow as Ingress with a graphics change).
By the time they have a strategy and have included locations the moment will have probably passed. I also wonder how non-playing folks at a sponsored gym (say) will feel about the foyer or cafe being full of kids playing phone games. At least some attempts will carry negative as well as positive consequences.