Also, I never felt the "meh I could do that" sentiment or alluded that it's easy. I agree, wholeheartedly, that it's an incredibly important part of the whole thing.
I apologize. I did not mean to imply that that was your attitude. My intent was to convey the idea that not feeling compelled to do whatever it takes to make it happen seems to be a useful filter of ideas...at least to me.