That's the whole point of the article, really... if Apple can manage 8% black representation, why can't Microsoft, Google, Twitter, or any of the other top-tier companies break 2%? It puts the lie to whatever excuses they make. Apple is clearly not "lowering the bar".
Right. So eventually companies following Apple's lead will be rewarded, while the companies following a contrarian route will either adjust or disappear.
In the long run we're all dead.
"Markets can remain irrational longer than you can remain solvent."
- John Maynard Keynes
Over the very long run, this _will_ self-correct. That fact is cold comfort to someone trying to get hired today.
They are the most valuable publically-traded company in the world.