well reviews are definitely the highest value on Amazon, people (including me) look on Amazon's reviews even when they are buying products from somewhere else
It's the only non-5-or-1 star review (it's a 3).
He talks about that. Just scroll down to the text immediately after the images.
Yeah, I tend not to post articles I haven't already read. What I meant was, I wonder what was in that particular comment/article that resulted in a disproportionately large amount of user attention. I suspect it wasn't just the recency effect.
It's because it's the comment at the end of a long column of comments.
I am pretty sure if you turned it around so that the most recent comment was at the top it would still be the same.
With no fixations on the number of stars or on the title of the review, the only two possibilities I can think of are the recency effect and a keyword the user was looking for. But if the user looked at but didn't fixate on stars/title (or other elements) we have only intuition to go on.
It wasn't a lot of people. That was one eye tracking study from one user.