90 Mpixels at 9m by 5m (if the sensor matches the format) would be sqrt(2) Mpixels per metre.
That's a dot-pitch of 1400 dots-per-millimetre or 36000 dpi; standard magazine print is 300dpi.
I really can't believe that something higher than that can be useful resolution for billboards unless you're cropping to a very small section of the full image. The stretching of the image with the glue is going to give you lots of distortion, never mind the ridges they usually have in them. http://graphicdesign.stackexchange.com/questions/3651/what-d... suggests a max working ppi of 75 for an actual reproduction of ~9dpi for a billboard.
A very large poster that you want to see close up I can imagine doing at 600dpi, maybe even 1200dpi; but you're going to need a magnifying glass to see that pixelation with normal eyesight I feel.
Even for film reproduction other errors in the process would seem likely to wash out any higher resolution, like dust on the lens in the cinema [do they have some sort of laser cleaning mechanism??], or indeed dust in the air in the cinema?
E&OE.