Who's using AI/ML in Marketing?

9 points·hndude83··9 comments

Hi everyone, we are currently developing a product that is making use of AI or Machine Learning within online marketing. I was curious to know who is combining those two areas already actively on an everyday basis. Thanks for your feedback!

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We're trying a different approach currently and developing a new product too, which is somewhat decoupled of our core platform here at http://www.newscombinator.com

What are you working on if I may ask?

We are trying to make insights gained by machine learning more accessible and actionable. We believe that analytics doesn't necessary have to be in form of dashboards. Instead, we are delivering insights right to our customer's mailbox. Besides regular reports, we also provide more advanced services that help to improve the order of content, adjust the difficulty of games, and similar. More details can also be found here: http://try.goedle.io/kurt/.

We are particular keen on getting to know how people nowadays make use of automatically generated segments or make use of prediction within their marketing.

There's a startup called Persado that's using ML to optimise marketing. http://persado.com/

Thanks for the link! Persado looks quite interesting. I wasn't aware of them. Have you made any experience with their content generation algorithms?

Nope, haven't used their product, so I can't help with more details.

There is a company called http://amplitude.com focus on AI analytics.

Thanks for pointing me to Amplitude. Do you know which of Amplitude's products make use of AI?

They don't really use so much AI - They have a prediction engine for the product called compass.

Ok, cool. I will look into that product more closely. Have you used Compass already?

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