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In my opinion Amazon helped Flipkart grow. If there wasn't any worthy opponent the growth would have been less aggressive. Now that the aggressive growth has plateaued, it makes sense to grow smarter.

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That is wrong. Flipkart made Amazon to come to India and take this market seriously. If there was no Flipkart, Amazon would not have bothered to come to India for a few more years (citing regulations and blah blah blah)

Fact is, Amazon in India picked up in last 2years only while Flipkart already made its mark and doing billion dollar business.

What changed, in your opinion? Why now, for Amazon?

As an ex-myntra (part of flipkart) engineer, the efficiency of the engineering systems is too low. Tried too many things by taking customers satisfaction for toss. App only is the worst thing they tried out and it backfired alot. At the same time Amazon stuck to basic principles like customer satisfaction and quality of the services.

Since you were part of Myntra, may be you can answer this.

Why does the customer service suck in general? Do they not invest enough in the technology, service people?

Any commentary on the fiefdom of mid-level managers at flipkart. I have heard that it was pretty bad about an year ago.

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