While I understand an investor report needs to be precise the articles about it needs to use terms people understand. Like "this is how much money came in the doors" -- aka. income. I believe the word "revenue" is used for what a layperson would call "income" and "income" is also used but for something else.
And then good luck figuring out how much profit they made. I searched and this article alone http://phys.org/news/2016-07-microsoft-profit-year-big-loss.... puts it in easy-to-understand way right in the very first sentence:
> Microsoft said Tuesday it posted a profit of $3.1 billion in the just-ended quarter
Is that painful to write or what? Because noone else did.
Edit: for example, one could write "Microsoft have sold software and services for $22.6B and made a profit of $3.1B". That's easy. Also, I realize it's not perfect (because they also sold hardware and got money from IP deals) but it's not my task to come up with easy-to-understand phrasing and it only needs to be done once. It's just an example of how to use words that non-accountant people can understand.