The thing he tries to avoid is extra attention to his persona. With all the media buzz, I feel sorry for him, tabloid "journalists" will keep distracting him for a while now. Let the man live his life the way he wants to; leave him alone. People should respect his decision however impossible it may be to comprehend for an average money-driven individual.
Don't turn him into a lab rat for own amusement; don't visit that tabloids linked above.