Yeah, that bothered me a little. I was expecting something like interesting lesser-known features of popular standalone tools, from command line tools to plugins for text editors and IDEs. Instead it felt more like sponsored ads loosely presented as a quiz.
I probably wouldn't mind so much if the examples were then discussed. I might have missed it, but I couldn't even find a "read more" link about any of the products so if I hadn't heard of the examples then I've gained nothing from the exercise.
One to a StackShare profile and one to the website of the product.
It still might have been nice to have a little information on the quiz answers though. It breaks the flow of the site if I constantly have to navigate away just to find a summary of the product. The questions are pretty vague a lot of the time and often full of marketing double talk, so you don't glean much new information from the quiz site itself. However I do understand and agree with having those links for contestants who wish to learn more than a summary about any specific product.
It already crawls the tags from stackshare, so it could also crawl the description.