Billions? Certainly not. The game's fad will be over at the end of summer. Nobody is going to stay outside in parks by -10C.
Plus, the game is constantly crashing, draining battery, crashing again when the network goes down. It's been almost 3 weeks and they don't have fixed a single bug, and it's not like they're hard to reproduce or complex to understand where they come from. They literally didn't test their code before pushing it to the outside. It's not "Hard to scale" when you don't do things like "no caching client side", "mutate states concurrently without write ack". Come on, man.