What do you mean by "fair?" Business isn't about being fair in the sense of fair play ("chivalry"). Do you mean your employer is engaging in illegal monopolistic practices? Is advertising fraudulent?
They don't follow the golden rule. They do X to other companies, while actively preventing other companies from doing X to them. If X is okay, then it should be a two way street. If X is not okay, then it should be a zero way street. Either of those positions I could be happy with. In no case of good behavior is X a one way street.