I believe he's talked about how Soylent, for a lot of people, is meant to replace meals that you'd rather not spend time cooking and cleaning for. i.e., not social gatherings and BBQs.
http://blog.soylent.com/post/133807501267/go-feast
> Connection to the past is a powerful thing, and it’s important to take time to renew our social bonds. We at Soylent encourage you to enjoy your feasts of choice, and hope that they will be made all the more festive with the knowledge that your everyday sustenance can be obtained with far less effort. When the dust settles and you’re tired of leftovers, we’ll be here for you.