When I saw the story, it stood distinctly apart on the HN homepage as the only story title with ALL CAPS LOOK AT ME. It was definitely a HN culture faux-pas. Alone by itself this is not a serious indictment, but coming from a company with a reputation for arrogance it seemed to be in particularly poor taste.

The title of the story on HN has since been corrected to normal case.

I'm not an Uber hater, if anything I'm inclined to defend the company. But posting ALL CAPS to HN is either arrogance or carelessness or (most likely) some combination of both. I would not normally pay attention except this is a company which already has a reputation, so maybe it's actually part of the corporate culture? Or maybe I'm overthinking it.