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Doesnt need any of these things for it has: 1. Huge loyal fan base built up since 90s 2. People post their Pokemon Go experiences naturally on FB/ Snapchat/ Twitch due to the visual nature of the content (i.e. Pokemon are cool looking when imposed on real world things) 3. When you see people walking weird with their phones out you automatically know its Pokemon Go. Great constant real world promotion

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Yeah. Pokemon is a brand that a lot of people already recognise and care about. Your project you're 'growth hacking' for likely isn't.

Then again, Pokemon GO does show the value of one other thing:

1. Having a really cool idea and actually implementing it.

Miitomo (Nintendo's previous mobile app idea) didn't have this, and hence its popularity has fell off a cliff. Pokemon in the real world is something people wanted. Random customise esque social app based around questions and answers wasn't.

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