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Totally agree with that. Normal folks are happy to drop $10-25 or more a month for products that they like, enjoy, need, etc. While a lot of my entrepreneur friends are pretty stingy when buying products and things online unless they really need them. It's quite comical, because most of us sell products online. :)

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This is a fascinating statement, and I have found it to be very true in the sample space I have seen. My hypothesis is that a large number of entrepreneurs tend to be highly analytical, and therefore focus on value and utility. Most people though tend to spend money due to an emotional response, and therefore are happy to make the purchase.

I agree with the point that aarghh made. I also believe it stems from the idea that "that site isn't that complicated; I could do that myself--why would I pay someone $X per month for something I could do myself?" Unfortunately, if you're a software developer, that covers most everything on the Internet.

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