I got one for work use, and it slowly turned in to my at home laptop replacement. Definitely shines at casual consumption, the only time I use it productively is when it acts as a second display (meaning my laptop is productive).

Regular uses: - Streaming video, cool and quiet, unlike my laptop (especially if it is sitting on fabric, like a lap or bed) - Dual monitors on the go using duet - Quickly looking things up with someone else (instead of sharing a phone screen, or starting a computer) - Playing games in places where a laptop would be uncomfortable (heat and noise) or overkill: human resource machine, worm.is, hearthstone - Skype (including conference calls)

Less commonly: - Insanely long battery life for replaying downloaded videos on flights (last flight was ~15 hours, ~8 hours watching iPad video, <10% battery used)

Great for Movies and TV, and a lot easier to handle at moving time.

It's great for sheet music, my main use case. The screen is large enough to display music from IMSLP without making me squint. A 9.7" iPad is a bit too small for comfortable reading at the piano. An iPhone is unusable.

Awesome for music.

Very good for a thin-and-light exec travel item -- it has baked in data, good battery life, and I can read on it, write on it, type on it.

Great for movies in bed; the audio is excellent.

Nice big screen for games (I have middle aged eyes).

If I could code on it, (or possibly if the apple keyboard had an escape key -- I like vim --) I would not travel with my laptop.

If I could get docker images on it, I would not have a laptop.