I predict that with the success of Pokemon Go, there's going to be a gazillion "real world" and augmented reality games and apps over the next couple of years. Pokemon Go is the very low-hanging fruit; it's a map with artificial points of interest laid on top, with a snapshot of the real thing. So, a "welcome to Springfield" sign becomes a Pokestop, but the game doesn't really know what is there, it just has a picture of it and knowledge that there's some kind of landmark there. This is cool in and of itself, but if the game actually had more awareness of the world, it'd be even cooler to have real buildings and terrain represented in-game.

Pokemon Go is kinda the Pong (or maybe Donkey Kong) of augmented reality gaming. It's so novel that people forgive that it's extremely limited (and there's a regular non-augmented reality game underneath to keep it interesting and make it more interesting...it's kinda like the old board games that shipped with a VHS tape of scenes or whatever or the video games that came with a bunch of cool ancillary materials like operations manuals and such).

In short: I think tools like this are mandatory for augmented reality to become a really good medium for telling stories. It's extremely basic, still, but given the improvements in public data sets (I remember reading that there's POI data sets coming along now, including information about the size and shapes of buildings and such, too) and frameworks for turning it into a game world, I think it'll get better fast.

If someone wanted to be at the forefront of some area of the future of gaming, I think this would be one of those areas. It's not getting as much attention as VR, but I think it's got every bit as much potential to change the world and to change gaming.