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There is a word "ikigai", which is a Japanese concept meaning "a reason for being". Pic related: http://i.imgur.com/k6UCbN0.png

Ideally, your work should fall in the center. If only it was so easy though

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And the French have "raison d'être", literally, "reason for being". Maybe part of the problem is that the language of business does not have a strong idiom for this.

That is not the same point that diagram illustrates.

No, it is not as complete. It does not cover as many points of view. But it is analogous, and it is better than anything that English has. English has enough going for it that it can get away with dropping the ball many times. I like to call it every time ;)

in the language of business its called "profit motive" and it excludes almost all of human existence except for the part where you have more stuff at the end of the day than at the beginning.

Many of those intersections are usually empty in real life.

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