It's more generally called "forum shopping" but specfically it would be "libel tourism".
http://www.economist.com/world/britain/displaystory.cfm?stor... might open your eyes a little: >The most famous example is the case of Rachel Ehrenfeld, an American who wrote a book about the funding of Islamic terrorism. It sold a mere 23 copies in Britain, over the internet. But a Saudi businessman sued her in a London court and was awarded over £100,000 ($160,000).