I respect the author's transparency but there are a huge number of lessons to be learned here before jumping head first in to any other new business startup that relies on other people's money to launch.
"In 2015, Reframed.TV exceeded investment expectations with no commercial revenue."
No details of the metrics but that itself would be an interesting post considering the staff numbers and investment.
Based on the post, it appears that management didn't have basic financial skills.
It was a neat 'feature' rather than a business we found and created far too many passive users rather than active users