It is relatively simple to transmit extremely high connection speeds through radio waves. I have a receiver on the top of my house that is a point to point signal, pumping 1 gig +, and soon to be much higher, speeds.
Google's strategy to expand GF will not longer include a massive ground infrastructure move, but use point to point to get to the neighborhoods. An entire zip code can be offered GF services at a fraction of the cost and a few months of labor. Google, along with many other broadband startups will hit the big telco's very hard. I'm not even sure if they see it coming yet. I'd imagine they would, but after dealing with AT&T for the last two months on something, I'm not very confident in there being any single person in the entire organization who has a clue about what they are doing.