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By customer, are you referring to (free) consumers or business that pay IG for advertising?

Looking at the latest update of Instagram (v9.0 on iOS), the Stories feature does not seem to be accessible for my account to try it.

The post makes it sound like no one has it yet:

> Instagram Stories will be rolling out globally over the next few weeks on iOS and Android.

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By customer, i meant users. By users, I mean the people who spend time on the app and are the reason there are advertisers and/or a business in the first place.

Regardless of what the post says to you, people have it and are already posting a LOT. Vogue already has anna wintour in multiple posts on their IG story. Brands already are posting. A lot of the vine/snapchat "stars" are already 20-30+ posts deep. I see fashion bloggers, tech writers, etc. A lot of people are already using it.

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