That's what they get from buying Fluent. They actively take in consumer data from all kinds of sources and marketing campaigns as well as sell data, and traffic for those purposes. Fluent does a lot of co-registration path stuff such as can be seen here http://www.nationalconsumercenter.com/flow.aspx and run sites like http://www.sweepstakesaday.com and http://www.getsamplesnow.com

Then you have Q Interactive which they also bought which was largely known for clickgen.com and coolsavings.com Like Fluent they are big in co-registration, lead generation, data collection & sales, affiliate marketing etc.

That's really a tiny bit of the data that gets traded on consumers every day. All kinds of transactions get logged and sold. Credit card declined transactions are an example that surprises many people however it's the kind of data that debt consolidation, pre-paid debit card and credit management companies love.