Saving social media for posterity
nytimes.com
nytimes.com
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Here's a recent example:
"Yahoo! is! not! killing! Messenger! today!, just! the! desktop! client!" - http://www.theregister.co.uk/2016/08/05/yahoo_messenger_is_n...
And here's one from over 14 years ago!
"Yahoo! Rips! Up! Privacy! Policy!" - http://www.theregister.co.uk/2002/04/03/yahoo_rips_up_privac...
I don't see how this is clickbait. How and to what degree we record human communication has a direct impact on what's remembered as history. The headline isn't exaggerating.