Absolutely disagree. Some data-points in this regard: - Rural FMCG share is already greater than Urban. - While rural markets grew by 16%, urban did 12%. - For many like Dabur India, 50 per cent of their domestic sales comes from rural markets.
> No India is not going to beat China economically, nor will Africa.
I wonder why you'd think that monetisation via Internet is the only thing that adds value to a society. In developing nations, Internet trickles democracy down like nothing else. The kind of equality and voice that the Internet gives, is especially required for people who don't have a high SEC category.
Another important pillar of long term economic growth to a nation is- productivity growth. Internet inclusion drives that.
http://www.ibef.org/industry/indian-rural-market.aspx http://www.business-standard.com/article/companies/with-urba... http://www.business-standard.com/article/companies/fmcg-firm...