Best of luck to 'em. A few years ago I had an awesome idea for a gizmo called "Cryptotwit" where people could send their friends encrypted tweets and challenge 'em to unscramble them. I was so confident that I followed up with "Hangtwit" that let you make tweets into playable hangman games.

And it totally bombed. Nobody got it and nobody played it.

If this one succeeds, I can at least pretend that I was ahead of my time :)