It's ridiculously inefficient from the point of the news consumer, which is logical since the news consumer is basically the product in a transaction between content delivery firms and advertisers. New news has always been supported by advertising, but it's gone past the point of absurdity into being economically unsustainable. The western social order is clearly on the verge of a breakdown, not least because public trust of the media is at a nadir and so large segments of the population have abandoned truth-seeking as a component of their media experience and drifted more and more towards validation. This is going to end badly.