I find it strange that no one seems to have identified Twitter's real problem.

Twitter is a real business - it has users who are at least as passionate as Facebook, it is much more influential (cite: the number of mainstream figures who actively use it) and yet, even now, in the middle of the most hotly contested election campaign in memory, when one of the two candidate's primary means of communication is Twitter they still aren't releasing any new features to support the way people use it!

Think of this: Instagram copied Snapchat stories, which is exactly the kind of feature that Twitter users would use.

And think of how many features FB has built (and how many abandoned!) since the last time Twitter shipped a major feature.

The need to find a way to try new things, and they need to do it quickly.