Heh, that's actually an interesting point. There might be some redundancies but there's a reason for the current country-city-street-number system in use for most places: Maybe you get the address number wrong, but you won't get the country or even city wrong. With coordinates, type a 1 instead of a 7 and you're in a different continent. Type "peek" instead of "peak" and you might be on the other side of the world.

I wonder how much of that has been considered in that system. Easy-to-misspell words, people not wanting "idiot.lives.here" as their home address, etc. I suppose a lot of effort was put into getting this right. But this is a start-up, not a a centuries-old, established system.

As I understand it, it is designed to put common misspellings/close-spellings of the three word phrase (eg. cat.mice.dog vs. cat.mice.dogs) in totally different parts of the earth, so that it is immediately obvious on lookup that you have the wrong address.