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How did this get up-voted to the front page? Maybe this would have been good advice in 1997 but nowadays it certainly does not work. I have a site with perfectly optimized titles and urls and rankings still terrible... You need lots of links and domain authority to rank well...that's what it boils down to. That's why the NYT, Wikipedia, Forbes, and Fortune rank well for everything.

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The answer is in the "about" section [1]. The site seems to be run by the folks at YC. They probably have a leg up on making it to the front page at HN.

[1] http://themacro.com/about/

This is not true. Except in situations where you are going after highly competitive keywords. Basic SEO with a targeted strategy is an easy win with the basic SEO you mentioned. Keyword research is where a lot of time should be spent, to ensure your SEO campaign is effective.

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