[1]: https://www.theguardian.com/society/2016/apr/07/the-sugar-co...
[2]: https://en.wikipedia.org/wiki/Antioxidant#Relation_to_diet
[1]: https://www.theguardian.com/society/2016/apr/07/the-sugar-co...
[2]: https://en.wikipedia.org/wiki/Antioxidant#Relation_to_diet
http://www.paleohacks.com/oil/reason-for-adverse-reaction-to...
Likewise people with allergies to nut oils can have extreme adverse reactions and die. It's not just fraud, it's dangerous for the people eating it.
But for anyone else..
i cook 95% of my meals, and evoo, extra virgin olive oil, is in all of them
i tried lots of different brands and styles and just sort organically went with the one with that left my body feeling and functioning in a way i preferred
anecdotally, i would say when i've cooked with other oils some had a sort of unsettlingly inert quality to them in regard to my body
i tried cooking with some nut oils for a while and they seemed to pass through my body unabsorbed
the same effect when i did try some other evoos
i thought little of it and was just happy with the brand i eventually settled on
when this study came out a while ago, i was surprised this shit is allowed, but unsurprised by the offending labels
my 'absorbtion theory' lacks any significant scientific rigor, but one annoying counterexample: the inconsistent evoo results; could be explained by the frustrating results of this investigation
If customers pay a premium for olive oil, even though they don't know enough to tell the difference, I feel like the joke's on them. This is hard to justify, maybe I'm just a bad person.
As a corollary, if someone told me I had been duped in some similar way (eg. my bourbon is not actually from Kentucky) I'd question/blame my own judgement. Why do I pay for something when I can't even tell there's a difference?
Allergies are a separate matter, and I bet relevant labeling laws apply equally much, whatever you call the oil.
On the other hand, I find it detestable that they are getting swindled. I'd much rather the person know they are buying an oil mix and be able to choose between mixes, and know that accounts for the flavor of their premium oil. I know folks are going to buy "premium" products that really aren't anyway, but the contents should at least be honest.
In addition, if this practice carries over to other products, it could cause issues with food allergies and intolerances.