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There are conservative folks with plenty of expendable cash... it's not like Apple caters its products to liberals. In many ways Apple tries to position itself as a BMW or Mercedes Benz of the computer market; think of the target for those products.

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Apple absolutely caters it's products toward liberals. Think different? 1984? The power of the imagination? Dancing hipsters with iPods?

Just to add to a good list -- Al Gore on the board is catering toward liberals and not conservatives!

The first two campaigns you mention are of a different era and no longer used. Haven't seen the third. The dancing hipsters, you'll notice, has been neutralized over the years with iPod ads focusing more on pop artist appearances, e.g Mary J. Blige (pretty mainstream). In any case it's only part of a larger range of ads; in my opinion the arrogant superiority complex of the ongoing Get a Mac campaign is directly analogous to the breathy narrator of a Lexus ad or a BMW ad proclaiming the Ultimate Driving Machine/Joy of Driving [a BMW]. The iPhone ads are 100% neutral and rather impressive in serving as simple but compelling 20-second product demos.

uhh BMW and Mercedes Benz are targeted at a richer upper class.

Apple markets to a "me to" younger market.

They are very different IMO.

You're oversimplifying on both assessments.

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