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1) think of frustrating situations that you encounter in your daily life 2) determine if that is a situation other people also find frustrating 3) if so, there is probably an underlying problem to the situation, just waiting to be solved.

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Lots of people talk about this, but do they really occur that often? I don't seem to encounter many such situations that can be solved much better than current offerings. As a fresh graduate there is a lack of domain experience as well for me to understand (or know at all) the pain points in various industries.

Perhaps I'm just not thinking out of the box enough.

I tend to notice lots of inefficiencies at small businesses that I frequent. When the front desk person says they're having computer problems; that's a great time to strike up a conversation and see what they think about the software they use every day and how they think it could be better. If you think you could fix that problem, you're on the right track.

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