How Top B2B startups are creating case studies to turn leads into customers

Maybe I misinterpreted the title, but I thought this was going to be an article about the rise of case studies. Instead, this is a marketer's post (case study..) on how to better package them.

Also, if you happen to work for Sketchdeck, some transparency there would be nice. Your story history is full of Sketchdeck submissions.

I also misinterpreted the title

Shocking to see this at the top of Hacker News.

It's obvious that there is shilling in the comments which makes it pretty much guaranteed that this submission was brigaded.

I run a B2B startup and found this to be helpful; it's a marketing / sales area I don't know much about and know I could be doing better.

Really appreciate the in-depth dissection of actual case studies. Surprised to learn of the lack of CTA..."

cough..

https://news.ycombinator.com/submitted?id=HackerGarth

The interesting part is that all of those submissions received only one or two points while this one is at 35 and counting..

That's pretty typical pattern for submissions on all topics. Lots of luck involved.

wow, hn should bill the submitter for each clickthrough on this one