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The issue here is that you open yourself up to lawsuits under the ADA.

To be clear there has only been a single case where a website was found to be financially liable for lack of accessibility (in CA). Jurisdiction certainly covers most startups, but it's a single state. For the other ~88% of Americans there is no relevant case law on the subject.

If you run a website in North Carolina with $15k MRR accessibility is likely a waste of your time unless you're in a niche that is in some way related.

It's only a matter of time though.

Maybe, maybe not. Being too far ahead of your time is just as bad as being late.

A website with $15K MRR probably has fewer than 15 employees, exempting them from ADA compliance.

However, it remains the right thing to do, and much easier if implemented from the beginning.

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