There is a much smaller attack surface for keys.
If you are talking about protecting the key fingerprint they posted on the website, the idea is by publishing them now that others can note the fingerprint and warning before any malicious actor would have a chance to respond.
This is also the same key they've used in the past I believe, so it can always be compared to prior releases.
However, you still have to verify the authenticity of the binary with keys if you don't trust the location you got the torrent hash from (ie, the bitcoin website). So yes, essentially the same problem I believe!
Doing this against bitcoin.org is probably taking a pretty big risk. Remember that misissued certificates represent proof of their own existence, and, if disclosed publicly, should result in an investigation of how the certificate was created.
They could also choose to start using HPKP and asking browsers to report pin failures. Then a browser that has visited the legitimate site before will report to someone if it encounters an inconsistent cert in the future. That would make using a misissued cert for this site into an even bigger risk.
https://en.wikipedia.org/wiki/HTTP_Public_Key_Pinning#Report...
Although it wasn't by hijacking the public key infrastructure, it is worth noting that China has demonstrated in the past they have no issue performing country-wide man-in-the-middle attacks against a single site [1]. Given that some CA's are Chinese, it is not that unbelievable unfortunately...
[1]: http://www.pcworld.com/article/2908912/chinas-great-cannon-d...
An HTTPS MITM attack burns a CA; browsers will remove it from their trust stores. And we're getting close to the point that it can't go undetected, either; once browsers enforce Certificate Transparency for all CAs, it'll no longer be possible to conduct an undetected MITM attack.
Anyone who can escalate into stealing BTC, can afford that risk.