IMHO, the 9-5 is is useful because, in the pull the lever case, the lever gets pulled. More importantly, a substantial fraction of time exposed to The Problem. You have nine hours to kill, odds are good people will spend those hours possibly getting hooked on solving The Problem. There's little chance they'll solve the problem in those hours, but they'll get hooked on The Problem and think about it while washing dishes, in the shower, and sleeping. Once you're hooked, it's tough to get away from it without solving it.
Ultimately, i think anything repetitive will be automated away. But we still need some way to hook people on The Problem. Hours and hours of exposure is probably inefficient, but it's effective.