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Sounds like a poorly made decision considering hiring 1 skilled employee could yield most likely just as much insight. And it would stay in the org.

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It's a terrible place to work though and they fail to retain good talent through a combination of poor salary, lack of career progression,incompetent management and regular re-orgs.

Thoughtly or the BBC?

The BBC, I can't speak from experience for Thoughtly.

Not to mention that they probably already have a dozen or more skilled employees who have already done this or could easily do it if permitted, but who are instead kept occupied with pointless busy-work.

A culture of warring fiefdoms and organisational incompetence means that good ideas can easily get buried if they didn't come from the right team in the right department (or an expensive consultant employed by the same).

It appears from the article that Thoughtly is providing BBC tools for their non-technical employees to analyze new and existing content, thus influencing content production and distribution decisions. I've also seen enterprise clients with legacy systems that complicate in-house efforts.

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