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I'd say one of the worst things a start-up (or any company for that matter) could do is tie their core business to a proprietary hosted technology -- free or not. The nice thing about most cloud hosting is incremental scaling for open and free technologies. So, it's not a complete nightmare to move elsewhere. What is someone to do when they realize that WebShere isn't a perfect match, or costs too much?

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I think it's just IBM technology in general. So if you need DB/2 or MQSeries or whatever. No reason not to use commercial technology if it does what you need for less than you would need to cobble it together from MySQL and DBus...

This may not be very useful for most startups who don't develop for IBM ecosystem. Similar program by Microsoft, called BizSpark, is very useful. If you haven't already check that out.

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