There's the nugget of an interesting point in here. A lot of journalists are struggling with the difficulty of covering someone who's essentially taking advantage of the norms of evenhandedness to get a platform for outright fabrications. The funny thing is that in other forums people use this to argue exactly the opposite, that journalistic standards force people to normalize craziness by presenting it on an even platform with sanity.
But of course, in this context, this guy is just playing the refs.