Their product integration is the most obvious example, but it's far from the only one. Everyone knows that Apple computers "just work", and that when they don't you throw them in the bin because everything is too connected for easy repair.
Even bureaucratically, I once spent two months trying convince Apple that my MBP existed. They swore no machine with that serial number had been made, and flatly refused to service it until I gave them the 'real' number.
None of these things get resolved without forcing a real human to acknowledge the issue you're facing. The one thing I'd say in Apple's defense is that it's mere hubris, which I find far more pleasant than Google's support outlook of "yeah, it's broke, now go to hell."
But even then, I noticed that the Apple equivalent tended to be, "...". Not much different today.
It was a tough adjustment.