The Death of Flair
collectorsweekly.com
collectorsweekly.com
Then at some point tables have flipped (furniture pun intended) and mid-century modern, minimalist design became a sign of wealth. Which, funny enough had started with "let's make things functional and simple", stuff regular folk can use. So it got inverted a bit, the poor people like kitsch and flair, but the rich to differentiate themselves, end up with blank white walls and dining room furniture made from unfinished birch.
This in part accounts for why IKEA is so popular today. Now everyone can look like they live in Palm Springs, CA, but it is also cheap.
> The biggest trend right now is industrial design, which creates the feeling of being in a warehouse or unfinished building—and that requires hunting down turn-of-the-century factory
At some point someone decided that unfinished walls, exposed wiring and air conditioning pipes in the ceiling means "youthful" and "cool". Probably because those warehouse-like places in abandoned industrial parts of town were places artists would congregate, sometimes to have shows or performances.
Wonder if people will get tired of that eventually, and it will become the epitome of what office open spaces are with associated implications: hard to focus, noisy, ugly decor, loud. At some point we made fun of cubicles, and now we'll make fun of industrial-looking open spaces.
Yep, I remember making fun of cubicles, and pining for a walled office when I had one.
Now, I pine for the days when I had a cubicle. It wasn't great, but it was a whole lot better than this open-plan crap.
I guess it's a lot like a prisoner stuck in "the pit" or similar inhumane cage pining for going back to living with the general inmate population where he had to worry about getting shanked.
In the specific case of chain restaurants, I thought flair was an attempt to replicate the cluttered-junk aesthetic that certain local joints acquired organically over time, not to signal wealth.
But even in the context of some of those chains. I noticed those places which explicitly do the cluttered junk old-time whimsy are fine. Cracker Barrel for example, has been doing great over the years. Its stock in the last 10 years went from $30 to $160. The interesting thing about it, it doesn't aspire to be cool in a fancy way. TGI Friday wants to be a bit classy-cool. But it can't keep up with the times. Ruby Tuesday same thing. For example, in 10 years its stock went from $30 to $6.
For instance, in your paragraph starting "Establishments want...", you're conflating the flair in the article (buttons on suspenders, walls decked with antique signs and implements) with rococo design elements like intricate patterns, gold foil, and ornate columns. This is not at all where the "flair" is coming from. The "flair" is about cozy, old, familiar things. Not rococo.
And there are a lot of kinds of "mid-century modern, minimalist design" -- some of it was intended to be affordable (e.g., Eames designs like the bent plywood furniture), as you say.
But affordability in itself is not a defining characteristic of modernism -- consider Mies and much of Corbu's work, e.g. the Farnsworth house. Or Wright's houses, some of which were affordable (the Usonians), but most not (e.g., the ones with bespoke furniture). Modernism responded to different imperatives -- e.g., form follows function, and stripping extraneous decoration in the name of pure design.
I mean, we're talking about global social constructs.. Of course you have to generalize a bit
Very expensive restaurant / retailer / auction room staff have to be taught this. What most people associate with super high wealth (brands, flashy jewellery, watches ), are not good signals of large wealth (high multi-millions). Hell, walk around the richest parts of London. The Saudis, apart from their gold plated Bugattis, spend hundreds of thousands in Harrods in Adidas tracksuits.
Although of course nowadays everyone knows they're rich posers. I wonder how they feel when they see someone wearing old jeans that really have been damaged accidentally. Here they are having paid a fortune for damaged jeans, and this poor person here has the same visual effect. Maybe even appearing more authentic.
100%. Trends come and go. How we feel (guilty here) about the minimal aesthetic, was how those in the 70's felt about Avocado bathrooms and hexagonal print wallpaper. I can't help being extremely judgemental of that style, but I realise that I too would have probably found it attractive and in at the time. Our children will look back at Scandi-style with the same feeling.
Sigurd Lewerentz will never go out of style. My concern would be that we're not making more architects/designers who can produce timeless quality.
Architecture and design may last a long time, however that does not mean they are looked upon favourably by the zeitgeist. History proves this time and time again. I think it is a mistake to think "we have got it right this time", as if we are immune to these trends. We are very susceptible to thinking in this way.
edit: Unless you think design is going down the path of constant refinement, eventually leading to some fundamental perfect design. I do not believe this exists.
We have been for years. Exposed brick walls reflect sound, as do concrete or hardwood floors. Open ceilings where you can see the rafters and vents don't absorb any sound either. In my old office you can hear a lone customer support rep typing all the way on the other side of the building. Fill that space up with 30 employees and it's almost deafening.
Sure, it 'looks cool' but it's a loud, interruption-filled work environment.
The developers we hired from outside of San Francisco did not like the space because a commercial bank building did not match their expectations of what a Bay Area tech company should look like. After our lease was up, I let the developers decide what space we would move to. We ended up in a minimalist SOMA warehouse with unfinished walls and ceiling and sealed concrete floors.
South Park made fun of this years ago with their depiction of goths but it's true for pretty much all groups. My brother in law (I love him, just taking short cuts to explain) is monster truck loving heavy metal loving hick stereo type. He hates suits and dressing up but at the same time he has his outfit (jean shorts and a t-shirt with a print on it) and it fits with his tribe of friends and it's just as much of a conscious fashion statement. An attempt to fit in by dressing like your peers.
I'm just as guilty. I can't really imaging having a video game company in the offices of E-Corp.
It's not "I want to be like all the different-people," it's that aesthetics derive from the values of a cohort, and that subcultures exist in opposition to the mainstream by definition.
You want to be a hippie and stick it to the man.
People don't wake up one day and say "I want to be a hippie," they realize that they share the values of hippies (to whatever degree, never 100%), values which include aesthetic sensibilities. Note that we don't say people who listen to Maroon 5 are just trying to be game show panel members, or that people who wear suits are attempting to convince people they're CEOs or national leaders. Perhaps suits are an unconscious fashion statement?
That the mainstream attempts to victimize itself in response, where the only thing stopping a person from being goth or a monster truck person is a choice to acquire the appearance of the subculture, speaks to the vindictiveness of squares against anybody who would reject mainstream values. You yourself say that a person's looks qualifies as "sticking it to the man," illustrating perfectly a representation of subcultures as a threat. Alternatively, implying a mechanistic relationship between hippiedom and political upheaval (or even lawlessness) speaks to a kind of paranoia where the most extreme interpretation appears to be the most reasonable one.
Not only that, but "an attempt to fit in by dressing like your peers" is a normative interpretation that asserts that everybody is only ever trying to join whatever mainstream will accept them, which is about the least charitable interpretation of subcultural dynamics possible. The stereotypes you hold people to, using their appearance as the only signal, is as much a political act as signaling membership in a subculture via aesthetic choices. The problem is that only one of those acts has a positive connotation.
The picture showing off the prototype location is just terrrible though - it succeeds in mimicking the modern minimalistic aesthetic, but the result falls completely flat. Weird colors, mismatched chairs and tables, it's just a clutter of furniture... ugh. The booths, propped up menus, and haphazardly placed pillars are all out of place here.
Some European McDonald's look better than that. I wonder how much they paid for this concept, because a group of interior design senior students could do better in a month.
[1] http://www.collectorsweekly.com/articles/the-hippie-daredevi...
I never thought it referred to the stuff on the walls.
If trends spread instantly, the system might actually converge.
If you want that, fine. I was there to find out what happened to the antiques and they don't even give a specific answer:
As old Friday’s closed or remodeled, what happened to all the unwanted antiques? "The woman who was in charge of purchasing had to figure out what to do with everything"
PETERMAN: Morty. My stories are what sell these clothes.
MORTY: Cheap fabric, and dim lighting. That's how you move merchandise.
Now the problem is TGIF will no longer have dim lighting (because apparently modern is bright lighting). What a shame.nevermind.
I dig the new modern warehouse style like Chipotle's but everything is too open with little personality.
Restaurants used to be like a labyrinth in some restaurants, all dark and adventurous where noise didn't carry, now it is a GAP/Apple Store in the mall. Back in the day with arcades and flair, I guess I miss it. Everything looks the same. One day Ronald McDonald, dark booth labyrinths and flair will return. Famous Dave's BBQ has some of this like Fridays/Cracker Barrel and I like it, fun to look around and you can't see everyone either.
I think the main issue with restaurant décor is that they allow the furniture etc to become apparently old and creaky. It becomes obvious someone is skimping on maintenance. So, give that Corpus Christi location ten years without proper maintenance and it too will look like a has been location.
In other words, the story is that over decades, rich people's tastes in decor changed. Ho hum.