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well written story.

with all the troubles, I wonder how the founder could just keep going. may be it is as the story says, "default human condition to not give up" but at what cost.

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I suspect that he's probably convinced himself that they will one day be successful so these smaller missteps will be paid back several times over once they are. If he's been operating that way for a while, inertia must kick in, especially if no one is really calling him out on basic things like payroll. As Feynman once said, "The first principle is that you must not fool yourself and you are the easiest person to fool."

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