But I just want to correct one thing. The CEO has generously put a lot of his own money into the company. Nearest I can figure close to (if not over) half his net worth. I don't blame him for not wanting to use his whole net worth. If anything that is part of the issue, he's used his money to lengthen the runway but it hasn't been able to take off. He's also used that as a guilt-trip on me a few times.