yeah it seems like when one of the big software companies opens a satellite office in $city/country, then you see "$city/country is the new silicon valley". There is also the variant where a writer from $city writes something along the lines of: see how much money they are making? we should do that here, because then we would be making that money. $city officials need to set up a silicon valley in $city.
To be fair though, I thought this article offered some valid reasons why it might happen. (maybe I'm biased as a midwesterner, or I really want it to be true :) )