> > We are an engineering driven organization and we are proud of our engineers. Come join them! > Thank goodness. Every other company is ashamed of their engineers.
There's a scene (https://www.youtube.com/watch?v=p6xK0Hefsq0) in IT crowd where upper management is celebrating the completion of a major project. It's hyperbole, but there's plenty of programmers working in companies and industries where writing software is sort of a bit role in the greater company structure. As a sales pitch, it would resonate with those programmers a bit that software companies have executives who don't ignore software.