It seems clear that big media sees this as the last chance to provide news "samples" in the hopes of rolling back the clock to 1995 and getting us to pay for the whole thing. Somehow the lesson of the web has been lost to them.
Having worked at a newspaper I know the rule back in the early nineties was - consumers pay for the cost of distribution, advertisers pay for everything else. They need to accept that the cost of distribution is heading to zero, and that's what consumers will pay.