IBM's Watson makes Ai trailer about 'Morgan' AI movie

geekwire.com

8 pointsokket2 comments

IBM needs to look past all this goofy theatrics if they want to be a household name for AI. Being a household name for AI is tough in that eventually AI will mean and do just about everything. Already, it's strained. Does Watson play chess? Yes. Does Watson do cancer stuff? Yes. Does Watson help that tennis chick do better in tennis? Yes, kinda.

The marketing is so muddled as to kinda not be anything distinct. If you were going to sell a product to people using Watson, you'd probably want to brand it as something other than Watson.

Anyways, this is the kind of all over the place, "we don't know what to do with this" marketing that will make Watson the equivalent of PS/2. It might be a standard that used universally but, invisible to the common consumer.

What even is "Watson"? It looks like it's just IBM's AI department, but they talk about it as if it's a single program. I know that the Watson that's being applied to medical diagnoses is at least somewhat related to the Watson that was on Jeopardy, but this seems like a different program entirely. Why this weird pretend game that these tasks are all being done by the same general AI? As theatrics go, goofy branding is a lot less interesting than being good at Go.

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